# How do I correct what the GEO MarketMap agent believes about my project?

Open Project settings and go to Knowledge. 5 stores sit there, each with 1 job: the project card, read from your site; your project notes, which outrank everything measured; the rivals list; your writing rules; and your content templates. When the card is wrong, write the correction in the notes: the notes reach every conversation, and the card is re-read only when you press "Re-read from site".

## Which store do I edit for which mistake?

| The mistake | The store | What the edit moves |
| --- | --- | --- |
| The agent misread what the business is or sells | Project notes | Every conversation from the next turn on; the questions proposed next; the writer's framing. |
| The site changed and the card is stale | The project card, "Re-read from site" | The card, and the seeds every paid lookup starts from. |
| A rival is missing, or one listed is not a rival | Rivals | The market map, future measurements, the questions the niche is judged on. |
| The drafts sound wrong | Writing rules | Every draft written after the save. |
| The drafts are the wrong shape | Content templates | The shapes writing arrives in. |

> Every fact carries provenance, and the owner outranks us. When ours and theirs disagree, theirs wins.
> 
> the third of the product's 5 rules for project knowledge

## Why can I not edit the project card directly?

Because the card is our read of your site, shown so that a wrong read looks like a wrong read rather than a wrong product. The correction that matters, "you misread what we are", is a sentence, not a cell, and the notes are where a sentence lives. The notes are versioned; the agent can propose additions to them, shown as a diff, and never writes them itself. The reasoning is on the [agent page](https://www.geomarketmap.com/docs/the-agent).

## How do I add or remove a rival?

1. Open Knowledge in Project settings, or the rivals card in the conversation. Both edit the same list.
2. To add: enter the brand and its site. The agent proposes measuring it onto the map at the next move.
3. To remove: press remove and read what is lost first. The rival leaves the map and future measurements; past reports keep what they measured; it is never proposed again.

A rival the agent proposed carries its evidence, the answers it was named in out of the answers collected, so keep or drop is a decision with a count behind it. The [market map page](https://www.geomarketmap.com/docs/market-map-and-rivals) explains the measurement.

## Does the agent remember my notes across conversations?

Yes, by reading them into every conversation rather than remembering them. A save in Settings reaches the agent on its next turn without anything to refresh.

## Can the agent change my notes?

No. It can propose an addition, shown to you as a change to accept or refuse. Only you write the notes, which is why they outrank everything measured.

## Read next

- [How does the GEO MarketMap agent decide what to do?](https://www.geomarketmap.com/docs/the-agent)
- [Who am I competing with in AI answers, and how does GEO MarketMap find out?](https://www.geomarketmap.com/docs/market-map-and-rivals)
- [Where are the GEO MarketMap settings, and what does each one change?](https://www.geomarketmap.com/docs/settings)

Last updated 15 September 2026. Source: https://www.geomarketmap.com/docs/knowledge-and-rivals