# How does GEO MarketMap get ahead of searches that do not exist yet?

By reading what the accounts your buyers follow are publishing this week, before it reaches a search box. You create a catalog for a theme; a free probe reads how alive the theme is on the platforms; you add the accounts, at least 3, video first; a read turns their recent posts and transcripts into subjects with verbatim quotes; and a Heat Score per subject says which one to write into now. The agent never proposes accounts.

## What is a catalog, and who fills it?

A catalog is a theme and the accounts that publish on it: a YouTube channel, an Instagram account, a TikTok account, a link or an @name each. You fill it. The product does not search for accounts on your behalf, because who decides your category is something you know and a search does not. 3 accounts is the minimum for a read; video accounts come first, because a channel's transcripts can be read in full and a caption cannot.

When the catalog is created, a free probe reads how much the platforms have on the theme and lands as 1 line. The strategy reads the same probe: a rich category raises the signals lane; a thin one caps it. Read more in [strategy and the 3 lanes](https://www.geomarketmap.com/docs/strategy-and-lanes).

## What does a read produce?

1. The recent posts per account, and the transcripts of up to 12 of the top video posts.
2. Subjects, each with a kind (launch, change, argument, how-to, data, story), a summary, and the verbatim quotes it rests on. Off-theme subjects are dropped.
3. A Heat Score per subject, with its velocity against the prior week and a stage: new, surging, rising, steady or fading.
4. The document "What the catalog is talking about", and 1 proposal per hot subject in the queue, with the evidence.

A read is charged at the press; the Signals tab shows the subjects with their quotes, and each carries a "Write into it" press. The piece written from a subject uses the quotes as its facts, puts the date in the first sentence, and goes through the fact check like any other.

## What is the Heat Score?

A number per subject built from 3 parts: the subject's share of the read's posts, 40 %; its reach, 40 %; its engagement, 20 %, then scaled by how many accounts and platforms carry it, with a dampener for an echo chamber. Velocity compares the last week with the week before, and the stage names where the subject is in its life. The whole method is published, number for number, on the [Heat Score page](https://www.geomarketmap.com/heat-score).

> A subject that is new and surging across several accounts is the one to write into this week; a subject that is fading is the one to leave.
> 
> the reading rule on the Heat Score page

## How often is a catalog read?

On your press. A read is answered from file for 7 days; a catalog with accounts and no read in a week is offered "Read again" among the moves, offered and never run on a clock. Subjects you exclude stay excluded on later reads.

## Which platforms can a catalog read?

YouTube, Instagram, TikTok, X and LinkedIn accounts, by link or handle. Video accounts give the fullest read because their transcripts can be read whole.

## Does the product post anything to my social accounts?

No. It reads public posts from the accounts you list, and it writes pieces you publish yourself.

## Read next

- [How does GEO MarketMap decide what to work on first?](https://www.geomarketmap.com/docs/strategy-and-lanes)
- [What is a GEO MarketMap draft checked against before I see it?](https://www.geomarketmap.com/docs/writing-standard)
- [What do the terms in GEO MarketMap mean?](https://www.geomarketmap.com/docs/glossary)

Last updated 15 September 2026. Source: https://www.geomarketmap.com/docs/signals