The ones already sitting between positions 5 and 20 on queries people search often and click rarely. Those are the shortest distance between where you are and traffic, and GEO MarketMap reads them straight out of your own Search Console rather than estimating them from anybody's index.

The shape of it, drawn at a size the figures can be read. Placeholders, not a customer's numbers.
| Query | You are | Seen | Clicked |
|---|---|---|---|
| crm migration checklist | 7th | 2,400 | 31 |
| how to move crm data | 11th | 1,900 | 12 |
| crm data cleanup before migration | 6th | 1,100 | 44 |
| crm migration cost | 14th | 870 | 3 |
Queries you already appear on and are barely clicked — the shortest distance between where you are and traffic. Read from your own Search Console, not estimated. Figures shown are an example of the shape, not a customer's numbers.
Because the work is smaller and the evidence is already there. A query sitting at position 11 has proved the demand exists and proved your page is relevant enough to be considered; what is missing is usually one section, one figure, or an answer moved to the top.
A page that ranks nowhere for a query nobody searches is the opposite of that on both counts. Starting there is how a quarter disappears with nothing to show.
The position to work from is the one your own data reports. According to Google Search Central, the position in Search Console is the average of the topmost position your site reached across every impression — so a query averaging 11 has been on the first page some of the time already.
Both, and separating them is a mistake this category keeps making. According to the Pew Research Center, which tracked 68,879 Google searches in March 2025, 18% already produced an AI summary — which means 82% did not, and the ranking under it still decides who gets the click.
The same page usually has to do both jobs. What makes a page quotable by an assistant — answering in the opening, carrying real figures, naming its sources — is also what makes it worth ranking, so the two sets of work overlap more than they compete.
Those come from the other direction: what your rivals rank for and you do not. That list is usually the shortest path to work worth doing, because somebody else has already proved the demand exists and already paid to find out.
Each gap carries its monthly volume and how hard it looks, so the choice is yours rather than a ranked list you have to trust.
Last updated 3 September 2026
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