Only if it carries what assistants quote, which is not what most generated content carries. The measured levers are quotations, concrete statistics and named sources — so every draft here is written to that shape, and every figure in it is searched for and traced to an independent source before you see it.

…clicked a result in 8% of searches that showed an AI summary (Pew Research Center, 2025).
The shape of it, drawn at a size the figures can be read. Placeholders, not a customer's numbers.
According to Princeton and Georgia Tech researchers, who tested nine content changes across ten thousand queries against unmodified baselines, the levers are measurable. Adding quotations moved visibility in AI answers by 41 per cent, adding concrete statistics by 40 per cent, and citing sources by 28 per cent. A page sitting fifth in the results gained over a hundred per cent relative visibility from citations alone.
That is the standard every draft is held to, and it is measured on the draft while you edit it. It is deliberately not the thing the category sells: scoring a draft against the average of whoever already ranks is convergence to the mean by construction, and the experiment says citation comes from carrying what the other pages do not.
Every sentence carrying a figure, a date, a superlative or a named comparison is pulled out and searched for. Where an independent source says the same thing, the source is named in the prose — as words, not a link, because a hyperlink does not survive being lifted into an assistant's answer and "according to the Princeton study" does.
Where nothing independent supports it, the sentence is left exactly as written and listed for you under "check these before publishing". We establish that a claim can be traced, not that it is true, and we will not blur those two.
Never a competitor's. Not for reasons to do with link equity — that fear is folklore — but because "according to [your rival]" tells every reader, and every assistant reading the page to learn who knows about this subject, that your rival is the authority on it.
A company is a fine source about its own product and an interested party about its market. The distinction lives in the claim rather than the domain, so the same page can support "X supports Y" and be refused for "X is the fastest".
Last updated 3 September 2026
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