What do the terms in GEO MarketMap mean?
Each term below is defined in 1 sentence, in the sense the product uses it. The 3 that matter most: a brand is named when an answer mentions it; a gap is a question where a rival is named and you are not; and every figure is a count out of the answers collected, which is its denominator. The definitions are the same ones the agent works to.
What are the measurement terms?
| Term | Meaning |
|---|---|
| Named | Your brand appears in an assistant's answer or Google's AI answer to a question. "Named in 12 of 30 answers" is the form every figure takes. |
| Cited | Your page is listed as a source the answer rests on. A page can be cited without the brand being named, and the other way round. |
| Denominator | The number of answers collected for a figure, always stated with it. Yours is your own question set, never a market. |
| Tracked question | A question the assistants are asked on every check. Agreed in step 3, changed on 1 card afterwards. |
| Niche | Every question the category asks across you and your rivals, 1 row each, judged as relevant, adjacent or off-topic. |
| Gap | A niche question where a rival is on the answer and you are not. The queue's first lane. |
| Rival | A brand the answers name instead of you, kept by you, measured 1 at a time onto the market map. |
| Market map | 1 map of the category: you, the rivals, every niche question, and who is on each answer. |
| What the answer rests on | The sites an answer cites, each with what it is: a comparison page, a review site, a forum, a rival's own page. |
What are the planning terms?
| Term | Meaning |
|---|---|
| Lane | 1 of 3 kinds of work: search demand, the answers, the category's signals. Every proposal belongs to 1. |
| Strategy mix | The split of effort across the 3 lanes in percent, proposed by the agent, decided by you, revisited after 30 days. |
| Queue | 1 ordered list of everything writable, each entry with its lane, evidence and weight. |
| Move | The 1 thing the agent proposes next, by name, with its reason. 2 alternatives sit under it. |
| Catalog | A theme and the accounts that publish on it, filled by you, read on your press. |
| Probe | The free read of how alive a theme is on the platforms when a catalog is created. |
| Subject | 1 thing a catalog is talking about this week, with its kind, summary and verbatim quotes. |
| Heat Score | A number per subject from its share of posts, reach and engagement, with a velocity and a stage. Published at https://www.geomarketmap.com/heat-score. |
What are the writing terms?
| Term | Meaning |
|---|---|
| Quality | A score out of 50 on whether a person would have written the piece; red under 35. |
| Quotable | A score out of 100 on whether an assistant would lift an answer from the piece; ready at 70. |
| Fact check | The pass that traces every figure and named claim to an independent source and names the ones it could not. |
| Needs an editor | The flag on a piece whose standard was not met, or whose superlative or comparison nothing stands up. |
| Version | 1 saved state of a piece. A save is a new version, never an overwrite; a version you edited is marked as yours. |
| Brief | The document handed to a developer when a fix is not words: what is wrong, where, what to change, how it will be seen fixed. |
| Cover and material | The 2 looks a project sets for its pictures: the cover that travels with a piece, and the pictures inside it. |
What are the site terms?
| Term | Meaning |
|---|---|
| Site check | The free read of the site: the root files, 12 pages chosen by kind, and the home page's speed. |
| Gate | 1 of 6 conditions that stop the site being read at all, such as the assistants' crawlers being blocked. |
| Finding | 1 thing worth fixing, with the pages it is about and whose morning it belongs in. |
| Page kind | What a page is: home, product, pricing, about, article, docs, FAQ, comparison, listing, legal, contact. Each is judged as its kind. |
| llms.txt | The file at a site's root that maps its pages for a model, in the format published at https://llmstxt.org. |
A page that cannot state the question it answers is a page nobody searched for.
[ Also asked ]
- Is a credit a term too? +
- Yes: the unit every action is charged in, bought in advance on either plan. How charging works is on the credits and billing page; the rates are on the pricing page.
- Why does the product say "answers collected" rather than "answers"? +
- Because an assistant sometimes returns no answer, and an unanswered question is refunded and left out of the count. The count that is stated is the count that was measured.
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Last updated 15 September 2026Markdown version