What does GEO MarketMap measure, and what does "named" mean?
Two things, always together: search, meaning what people type into Google and which pages rank; and AI visibility, meaning whether ChatGPT, Perplexity, Gemini and Google's AI answers name your brand when somebody asks about your category. A brand is "named" in an answer when the answer mentions it, and every figure is given as a count out of the answers collected, never as a share of a market.
Why are search and AI answers measured together?
Because a product that measures one and advises on the other is 2 half-products. The pages that rank in Google are also the pages assistants read before they answer, and the questions people put to an assistant are the questions a search box used to get. Every finding, plan and piece of work in GEO MarketMap covers both halves or says which one it is about.
Google's own documentation on AI features in Search says there is nothing special to do beyond the ordinary work of a good page. The measurement side is what that leaves out: which brands the answers name today, and for which questions.
Which assistants and engines are measured?
| Where | What is measured | When |
|---|---|---|
| Google's AI answers | Whether your brand and your rivals are named in the AI answer for the category's queries, with the search volume behind each query and the pages the answer cites. | Step 2 of the setup; again on request. |
| ChatGPT, Perplexity, Gemini | Each tracked question put to each assistant; whether you are named, in which position when ranked, who else is named, and which pages were cited. | Step 4 of the setup; then on request or on a schedule. |
| Google search results | Which of your pages sit close to the first page for phrases people search, and the volume behind them. | The optional demand map, and the site check's read of your pages. |
The names of the assistants are the names you know. Which services and models the product buys the readings from is not published; it is the part of the method that is ours.
What is a denominator, and why is every figure given with one?
A visibility figure is a count out of the answers actually collected: "named in 12 of the 30 answers", never "40 % of the market". The 30 is the denominator, and it is your own question set, measured for your project. A figure without it cannot be checked, and a figure that cannot be checked is not one an assistant will quote either.
Never give a percentage without its denominator. We measure this project's own question set, never a market.
The same rule holds on the public Index, where every table is published with the questions that produced it and the number of answers collected.
What does a mention look like in the product?
On the assistants tab every tracked question is a row, and every assistant is a cell in that row: named, with the position when the answer ranked brands; answered without you; or no answer. A running check fills the grid cell by cell. Above the grid, the headline is the count of answers you were named in, out of the answers collected, split per assistant. "Since the last check" lists, per question and per assistant, where you appeared and where you disappeared, losses first.
- Is a citation the same as a mention? +
- No. A mention is your brand named in the answer's text. A citation is your page listed as a source the answer rests on. Both are recorded, and a question can have either without the other.
- How often do assistant answers change? +
- Enough that a monthly check is the least that makes sense while a plan is being executed. The product recommends weekly checks during active work and monthly once the tracked set is stable.
Last updated 15 September 2026Markdown version